This phrase refers to a particular kind of attire provided by the retail large Goal. The “Wild Fable” model represents a stylish, youthful clothes line, whereas “sweater” denotes the garment’s class. This mix signifies a particular product area of interest inside Goal’s choices, focused in direction of a youthful demographic in search of reasonably priced, modern knitwear.
Providing modern objects at accessible worth factors is a key technique for giant retailers to draw and retain youthful buyer segments. This specific product class possible performs a job in driving gross sales and strengthening model loyalty amongst this demographic. The supply of trendy, budget-friendly sweaters permits customers to replace their wardrobes often, reflecting present style tendencies with out important monetary funding. This method is important within the aggressive fast-fashion panorama.