This phrase refers back to the retail technique of promoting Banana Boat sunscreen merchandise inside Goal shops. This placement leverages the established buyer base of a giant retailer to achieve a wider shopper marketplace for solar safety merchandise. An instance can be the location of assorted Banana Boat sunscreen SKUs (Inventory Preserving Items), corresponding to sprays, lotions, and children’ formulation, on cabinets inside the well being and wonder sections of Goal shops.
The provision of this specific model of solar safety inside a serious retail chain offers comfort and accessibility for customers. Having a big selection available contributes to public well being initiatives by encouraging solar security practices. Traditionally, sunscreens have developed from area of interest merchandise to well known requirements for pores and skin most cancers prevention, and their strategic placement in shops like Goal displays this shift in shopper understanding.
