This promotional technique sometimes includes a retailer, akin to Goal, providing a particular assortment of socks over a 12-day interval main as much as a significant vacation, usually Christmas. Every day reveals a brand new sock design or themed set, usually at a reduced worth or as a part of a bundled provide. This method will also be tailored by different retailers and even used as a gifting idea by people.
Such limited-time affords generate pleasure and encourage repeat purchases, driving foot site visitors and on-line gross sales throughout peak buying seasons. The collectible nature of the each day reveals faucets into the will for novelty and anticipation. This technique successfully capitalizes on the vacation spirit, offering reasonably priced present choices and fostering a way of playful discovery for customers. Traditionally, introduction calendars have used an analogous method to construct pleasure main as much as Christmas, and this promotional technique will be considered as a contemporary, product-specific adaptation of that custom.
