This phrase refers back to the particular demographic group of feminine customers fascinated with buying lingerie. Understanding this demographic includes analyzing numerous elements like age, earnings, life-style preferences, and cultural influences to successfully market undergarments to this group. For instance, a marketing campaign for comfy, on a regular basis underwear would possibly goal a unique phase of this demographic than a marketing campaign centered on luxurious lingerie.
Precisely figuring out and understanding this shopper group is essential for companies working within the intimate attire trade. Efficient concentrating on permits firms to tailor their advertising and marketing methods, product growth, and general model messaging to resonate with the specified viewers, resulting in elevated gross sales and model loyalty. Historic tendencies and evolving cultural norms closely affect the preferences and buying habits inside this market phase, necessitating steady market analysis and adaptation.
