This phrase refers to a particular line of sleepwear bought by the retailer Goal. It doubtless signifies a model or assortment designed by or named after a person recognized as “Ms. Rachel.” This sort of product usually falls throughout the broader class of girls’s attire and targets a shopper demographic all in favour of comfy and classy sleepwear choices.
Retailers typically use branded sleepwear traces to cater to particular buyer preferences, providing variations in design, materials, and value level. Profitable private-label manufacturers can construct buyer loyalty and drive gross sales. The usage of a private title, like “Ms. Rachel,” can create a way of familiarity and personalization, doubtlessly interesting to shoppers searching for a particular aesthetic or associating the title with optimistic qualities like consolation or type. This strategy may also be a technique for differentiating merchandise inside a aggressive market.