This phrase refers back to the meant viewers or shopper group for Bioderma’s micellar water merchandise. It encompasses demographic elements similar to age, gender, pores and skin kind, and life-style, in addition to psychographic elements like values, pursuits, and buying behaviors. For example, a particular product is likely to be formulated and marketed in the direction of people with delicate pores and skin, whereas one other would possibly cater to these in search of a handy make-up remover.
Understanding the patron profile is essential for efficient product improvement, advertising and marketing, and gross sales methods. It permits Bioderma to tailor product formulations to fulfill particular wants, craft focused promoting campaigns, and choose acceptable distribution channels. This data finally contributes to model loyalty and market success. Traditionally, skincare firms centered on broad demographics. The rising emphasis on personalised skincare has led to extra nuanced shopper segmentation, exemplified by Bioderma’s strategy.
