This phrase refers back to the particular demographic of customers searching for diapers designed for bigger toddlers. These customers typically prioritize elements corresponding to absorbency, consolation, and a safe match for energetic youngsters. An instance can be dad and mom buying diapers for a toddler who has outgrown smaller sizes.
Understanding this shopper group is essential for advertising and marketing and retail methods. Successfully reaching this section can result in elevated gross sales and model loyalty. Traditionally, diaper sizes have advanced to fulfill the altering wants of rising youngsters, and understanding the particular calls for of every measurement class is important for product improvement and focused promoting. This focus additionally permits retailers to optimize stock and shelf placement for max visibility and accessibility to the suitable buyer.