This phrase refers back to the retail technique of promoting seasonal ornamental objects produced by a well known greeting card firm inside a well-liked normal merchandise retail chain. This supplies customers with a handy location to buy these festive merchandise. For instance, a shopper may buy a miniature adorned evergreen tree from this particular model whereas additionally shopping for groceries and family items.
Providing these merchandise in a readily accessible retail surroundings will increase model visibility and shopper entry. This synergistic method advantages each the producer, by increasing market attain, and the retailer, by attracting vacation customers. Traditionally, such partnerships have confirmed profitable in boosting seasonal gross sales and solidifying model recognition inside the aggressive vacation market.