This phrase refers back to the availability of Mattress Head model hair styling merchandise at Goal retail shops. It signifies a particular product line (Mattress Head, recognized for its numerous vary of styling sprays) being provided inside a specific retail atmosphere (Goal, a well-liked mass-market retailer). This permits shoppers to conveniently buy these styling merchandise whereas searching for different items.
The intersection of a specialised hair product model with a extensively accessible retail chain gives a number of benefits. It expands the attain of Mattress Head merchandise, making them available to a broader shopper base. For Goal, it diversifies product choices, attracting prospects excited by particular hair care options. This strategic placement can enhance gross sales for each the model and the retailer. Traditionally, the wonder and private care market has seen a pattern towards wider distribution of specialised manufacturers, reflecting shopper demand for higher product accessibility and selection.