This phrase signifies the meant viewers and particular product inside a advertising and marketing or gross sales context. It represents the demographic and shopper group most probably to buy Colgate Optic White toothpaste, a product identified for its teeth-whitening properties. An instance can be a advertising and marketing marketing campaign particularly designed to achieve younger adults involved with beauty look.
Defining the meant shopper base for this product is important for efficient promoting and gross sales methods. Understanding the demographics, wants, and wishes of this group permits for tailor-made messaging and placement of commercials in acceptable media channels. This focus maximizes return on funding and will increase the probability of profitable product adoption. Historic context would possibly embrace evolving shopper preferences for whiter tooth and the aggressive panorama of the toothpaste market.
