8+ Store Manager Job Descriptions for Resumes


8+ Store Manager Job Descriptions for Resumes

A concise and compelling abstract of a retail administration skilled’s {qualifications}, expertise, and abilities tailor-made for a resume is crucial for securing interviews. This abstract usually highlights key duties resembling overseeing day by day operations, managing workers, driving gross sales, and guaranteeing buyer satisfaction. A robust instance may point out experience in stock management, visible merchandising, and workers coaching. It ought to mirror the particular necessities of the focused position whereas showcasing the candidate’s most related accomplishments.

This focused overview serves as a essential first impression for potential employers, enabling them to rapidly assess a candidate’s suitability for a managerial place. A well-crafted abstract can considerably enhance the chance of a resume being chosen for additional overview. Traditionally, the emphasis on concise and impactful resume summaries has grown alongside the growing competitiveness of the job market, emphasizing the necessity for candidates to obviously articulate their worth proposition inside a restricted house.

The next sections will delve deeper into the core elements of an efficient managerial abstract for a resume, exploring greatest practices for showcasing accomplishments, tailoring content material to particular job postings, and utilizing key phrases to optimize visibility to recruiters and applicant monitoring techniques.

1. Administration Expertise

Administration expertise is a cornerstone of a powerful retailer supervisor job description for a resume. It gives concrete proof of a candidate’s capacity to guide groups, deal with advanced conditions, and obtain enterprise aims. Highlighting related administration expertise successfully is essential for demonstrating suitability for a management position in retail.

  • Crew Management

    Efficient crew management entails motivating, mentoring, and guiding workers to realize shared targets. Examples embrace implementing coaching packages that improve worker abilities, fostering a optimistic and collaborative work setting, and delegating duties successfully to maximise crew efficiency. Demonstrated management skills are extremely valued in retailer administration roles and must be prominently featured.

  • Efficiency Administration

    Efficiency administration encompasses setting clear expectations, offering common suggestions, and addressing efficiency points constructively. This might contain implementing efficiency metrics, conducting efficiency evaluations, and creating improvement plans for crew members. A monitor report of efficiently managing crew efficiency is crucial for demonstrating managerial competence.

  • Drawback-Fixing & Resolution-Making

    Retailer managers regularly encounter operational challenges and should make sound judgments underneath strain. Examples embrace resolving buyer complaints, addressing staffing shortages, and managing unexpected disruptions. The flexibility to successfully analyze conditions, establish options, and make well timed choices is essential for profitable retailer administration.

  • Strategic Planning & Execution

    Contributing to or main the event and implementation of retailer methods is a key side of administration expertise. This may embrace growing gross sales plans, implementing advertising campaigns, or optimizing retailer layouts to enhance buyer circulate and drive gross sales. Demonstrating strategic pondering and execution capabilities strengthens a candidate’s profile for managerial positions.

By showcasing these sides of administration expertise with particular examples and quantifiable achievements, candidates can successfully talk their management capabilities and display their potential to excel in a retailer supervisor position. This focused method strengthens the general influence of the resume and will increase the chance of securing an interview.

2. Operational Oversight

Operational oversight is a essential element of a retailer supervisor’s duties and must be prominently featured inside a resume’s job description. Efficient administration of day by day operations instantly impacts retailer efficiency, profitability, and buyer expertise. Subsequently, showcasing competence on this space is crucial for demonstrating suitability for a managerial position.

  • Stock Administration

    Environment friendly stock administration ensures optimum inventory ranges, minimizes losses because of spoilage or theft, and maximizes gross sales potential. Examples embrace implementing stock management techniques, conducting common stocktakes, and forecasting demand to make sure product availability. A robust monitor report in stock administration demonstrates a candidate’s capacity to regulate prices and optimize gross sales, which is very related to a retailer supervisor’s position.

  • Retailer Upkeep & Security

    Sustaining a clear, protected, and well-organized retailer setting is essential for each buyer and worker well-being. This consists of guaranteeing compliance with security laws, overseeing routine upkeep duties, and addressing any potential hazards promptly. Demonstrated dedication to retailer upkeep and security highlights a candidate’s consideration to element and prioritization of a optimistic buyer expertise.

  • Finances Administration & Price Management

    Managing retailer budgets and controlling operational prices are key duties of a retailer supervisor. This entails monitoring bills, figuring out cost-saving alternatives, and adhering to budgetary constraints. Examples embrace negotiating favorable contracts with suppliers, optimizing staffing schedules, and implementing energy-efficient practices. Demonstrating fiscal accountability strengthens a candidate’s profile for managerial roles.

  • Course of Enchancment & Effectivity

    Repeatedly evaluating and enhancing operational processes is crucial for maximizing effectivity and productiveness. This might contain streamlining workflows, implementing new applied sciences, or redesigning retailer layouts to optimize buyer circulate. A confirmed capacity to establish areas for enchancment and implement efficient options demonstrates a proactive and results-oriented method to administration.

Efficiently highlighting these facets of operational oversight inside a resume demonstrates a candidate’s complete understanding of retail administration and their capacity to contribute to a retailer’s general success. By offering particular examples and quantifiable outcomes, candidates can successfully talk their worth and differentiate themselves from different candidates, thus growing their possibilities of securing an interview for a retailer supervisor place.

3. Gross sales Pushed

A retailer supervisor’s major accountability revolves round driving gross sales and attaining income targets. Consequently, a resume for this position should successfully showcase a candidate’s gross sales acumen and skill to implement methods that maximize income era. This part explores key sides of a sales-driven method related to a retailer supervisor job description.

  • Gross sales Technique Improvement

    Growing and implementing efficient gross sales methods is essential for attaining income targets. This entails analyzing market tendencies, figuring out goal buyer segments, and creating promotional campaigns tailor-made to particular demographics. Examples embrace implementing loyalty packages, launching focused advertising initiatives, and optimizing product placement to maximise gross sales. A demonstrated capacity to develop and execute profitable gross sales methods is a extremely sought-after ability in retailer administration.

  • Gross sales Crew Management & Motivation

    Main and motivating a gross sales crew to realize collective targets is crucial for driving general retailer efficiency. This consists of setting clear gross sales targets, offering ongoing teaching and coaching, and implementing incentive packages to encourage excessive efficiency. Efficient gross sales management fosters a results-oriented tradition and maximizes the gross sales potential of the crew. This management side must be clearly articulated inside a resume focusing on a retailer supervisor place.

  • Buyer Relationship Administration (CRM)

    Constructing and sustaining robust buyer relationships is key to driving gross sales and fostering buyer loyalty. This entails offering glorious customer support, addressing buyer inquiries and complaints successfully, and implementing methods to reinforce buyer engagement. Examples embrace customized advertising campaigns, buyer suggestions initiatives, and loyalty packages. A demonstrated understanding and software of CRM rules are beneficial property for a retailer supervisor.

  • Gross sales Efficiency Evaluation & Reporting

    Commonly analyzing gross sales knowledge, figuring out tendencies, and producing reviews are important for monitoring efficiency and making knowledgeable choices. This entails monitoring key metrics resembling gross sales conversion charges, common transaction worth, and buyer acquisition value. The flexibility to research gross sales efficiency, establish areas for enchancment, and implement corrective actions is essential for optimizing gross sales methods and attaining income targets. This analytical functionality must be highlighted throughout the resume to showcase a data-driven method to gross sales administration.

Successfully highlighting these sales-driven sides inside a retailer supervisor job description for a resume demonstrates a candidate’s capacity to not solely meet however exceed gross sales expectations. By showcasing quantifiable achievements and offering particular examples of profitable gross sales initiatives, candidates can create a compelling narrative that resonates with potential employers and will increase their possibilities of securing an interview.

4. Buyer Satisfaction

Buyer satisfaction is a essential efficiency indicator for retail shops and a core accountability of a retailer supervisor. Consequently, a resume for this place should successfully talk a candidate’s understanding of customer support rules and their capacity to create a optimistic buyer expertise. This part explores key sides demonstrating a dedication to buyer satisfaction inside a retailer supervisor job description.

  • Buyer Service Excellence

    Offering distinctive customer support is key to attaining excessive ranges of buyer satisfaction. This encompasses immediate and courteous help, addressing buyer inquiries successfully, and resolving complaints with empathy and professionalism. Examples embrace implementing customer support coaching packages for workers, empowering workers to resolve buyer points independently, and actively looking for buyer suggestions to establish areas for enchancment. A demonstrated dedication to customer support excellence strengthens a candidate’s profile for a retailer supervisor place.

  • Buyer Retention Methods

    Retaining current clients is usually cheaper than buying new ones. Implementing efficient buyer retention methods is essential for constructing loyalty and maximizing buyer lifetime worth. Examples embrace loyalty packages, customized advertising communications, unique reductions, and proactive buyer outreach. Demonstrated expertise in implementing profitable buyer retention initiatives is a beneficial asset for a retailer supervisor.

  • Buyer Suggestions & Evaluation

    Actively soliciting and analyzing buyer suggestions is crucial for understanding buyer wants and figuring out areas for enchancment. This entails implementing suggestions mechanisms resembling surveys, on-line evaluations, and remark playing cards. Analyzing this knowledge permits retailer managers to establish tendencies, deal with recurring points, and implement adjustments that improve the client expertise. An information-driven method to buyer suggestions demonstrates a dedication to steady enchancment.

  • Grievance Decision & Service Restoration

    Successfully dealing with buyer complaints and implementing service restoration methods are essential for mitigating unfavourable experiences and preserving buyer relationships. This entails addressing complaints promptly and professionally, providing applicable options, and following up with clients to make sure satisfaction. A demonstrated capacity to deal with tough buyer interactions and switch unfavourable experiences into optimistic ones is a beneficial ability for a retailer supervisor.

By highlighting these sides of buyer satisfaction inside a resume’s job description, a candidate can successfully talk their understanding of customer-centric rules and their capacity to domesticate a optimistic purchasing setting. Offering particular examples and quantifiable outcomes, resembling elevated buyer satisfaction scores or improved buyer retention charges, additional strengthens the resume and will increase the chance of securing an interview.

5. Workers Coaching & Improvement

Workers coaching and improvement are integral elements of a retailer supervisor job description for a resume. A supervisor’s capacity to domesticate a talented and educated workforce instantly impacts retailer efficiency, buyer satisfaction, and general profitability. Efficient coaching packages equip workers with the mandatory abilities and information to carry out their duties effectively, present glorious customer support, and contribute to a optimistic work setting. This connection is essential as a result of a well-trained crew is extra more likely to obtain gross sales targets, decrease errors, and improve the client expertise. For instance, a retailer supervisor who applied a product information coaching program may see a subsequent enhance in gross sales because of improved workers capacity to upsell and cross-sell. Equally, coaching centered on customer support strategies can result in larger buyer satisfaction scores and elevated buyer loyalty.

The inclusion of workers coaching and improvement inside a resume demonstrates a candidate’s understanding of its significance in attaining enterprise aims. It indicators a proactive method to worker improvement and a dedication to fostering a high-performing crew. Sensible purposes of this understanding embrace growing structured onboarding packages for brand spanking new hires, implementing ongoing coaching initiatives to reinforce current abilities, and creating mentorship packages to foster skilled progress throughout the crew. These examples showcase a candidate’s capacity to not solely handle a crew but additionally develop its potential, which is a beneficial asset for any retail group. Moreover, quantifiable outcomes stemming from coaching initiatives, resembling improved gross sales figures or diminished buyer grievance charges, additional strengthen the influence of those {qualifications} on a resume.

In abstract, workers coaching and improvement are important parts of profitable retailer administration. Highlighting these abilities inside a resume successfully communicates a candidate’s dedication to constructing a high-performing crew and contributing to general enterprise success. The flexibility to display sensible purposes and quantifiable outcomes stemming from coaching initiatives additional solidifies the candidate’s worth proposition and will increase their enchantment to potential employers. This connection underscores the essential position of workers improvement in attaining organizational targets and positions the candidate as a proactive and results-oriented chief.

6. Stock Management Experience

Stock management experience is a essential element of a retailer supervisor job description for a resume. Efficient stock administration instantly impacts a retailer’s profitability, operational effectivity, and buyer satisfaction. This experience encompasses a spread of abilities, together with forecasting demand, managing inventory ranges, minimizing losses because of shrinkage or obsolescence, and optimizing stock turnover. These abilities are important for sustaining applicable inventory ranges to fulfill buyer demand whereas minimizing storage prices and maximizing profitability. As an example, a retailer supervisor with robust stock management experience may implement a just-in-time stock system, lowering warehousing prices whereas guaranteeing product availability. Conversely, a lack of information on this space can result in stockouts, misplaced gross sales, and elevated carrying prices, negatively impacting the underside line.

The sensible significance of stock management experience extends past merely managing inventory ranges. It entails understanding gross sales tendencies, analyzing product efficiency, and making data-driven choices concerning buying and inventory allocation. This analytical method permits retailer managers to anticipate demand fluctuations, optimize stock ranges for differences due to the season, and establish slow-moving or out of date gadgets. For instance, a retailer supervisor may analyze gross sales knowledge to establish seasonal tendencies and regulate stock ranges accordingly, guaranteeing ample inventory throughout peak seasons and minimizing extra stock throughout slower intervals. This proactive method minimizes the chance of stockouts and maximizes gross sales alternatives. Furthermore, efficient stock management performs a vital position in loss prevention. Implementing sturdy stock administration techniques, conducting common stocktakes, and coaching workers on correct dealing with procedures can considerably cut back shrinkage because of theft, harm, or administrative errors.

In conclusion, demonstrating stock management experience inside a retailer supervisor job description for a resume is crucial for conveying competence in a key side of retail administration. This experience instantly impacts a retailer’s monetary efficiency, operational effectivity, and skill to fulfill buyer demand. Offering particular examples of profitable stock administration initiatives, resembling implementing new stock management techniques or lowering shrinkage charges, strengthens a candidate’s profile and will increase their enchantment to potential employers. This connection underscores the essential position of stock management in attaining a retailer’s general success and positions the candidate as a detail-oriented and results-driven skilled.

7. Visible Merchandising Expertise

Visible merchandising abilities are a vital element of a retailer supervisor job description for a resume, instantly influencing buyer engagement, gross sales efficiency, and model notion. Efficient visible merchandising encompasses a spread of strategies used to create visually interesting and interesting retailer shows that entice clients, promote merchandise, and improve the general purchasing expertise. These abilities are important for optimizing retailer layouts, creating impactful product shows, and conveying a constant model message. A robust understanding of visible merchandising rules is due to this fact a extremely sought-after attribute in retail administration.

  • Retailer Format & Design

    Optimizing retailer format and design entails strategically arranging fixtures, shows, and signage to create a clean buyer circulate, maximize product visibility, and encourage looking. This consists of contemplating elements resembling visitors patterns, product placement, and the general ambiance of the shop setting. Efficient retailer format and design can considerably influence buyer conduct and buying choices. For instance, inserting high-demand gadgets strategically all through the shop can encourage clients to discover totally different areas, growing the chance of impulse purchases.

  • Product Show & Presentation

    Efficient product show and presentation strategies improve product visibility and enchantment, encouraging clients to work together with merchandise and make purchases. This consists of using applicable lighting, shade schemes, and props to create visually interesting shows that spotlight key product options and advantages. For instance, creating themed shows round seasonal occasions or promotions can seize buyer consideration and drive gross sales. Moreover, incorporating interactive parts, resembling touchscreens or product demonstrations, can additional improve buyer engagement.

  • Window Shows & Signage

    Eye-catching window shows and clear, informative signage play a vital position in attracting clients into the shop and guiding them in direction of particular merchandise or promotions. Window shows must be recurrently up to date to mirror present tendencies, seasonal themes, and new product arrivals. Efficient signage helps clients navigate the shop simply, discover what they’re on the lookout for rapidly, and perceive pricing and promotions. Clear and concise signage contributes to a optimistic buyer expertise and may affect buying choices.

  • Model Consistency & Storytelling

    Visible merchandising ought to align with the general model identification and messaging, making a cohesive and constant expertise for patrons. This entails incorporating model colours, logos, and imagery all through the shop setting and guaranteeing that visible shows mirror the model’s values and target market. Efficient visible merchandising tells a narrative concerning the model and its merchandise, creating an emotional reference to clients and reinforcing model loyalty. For instance, a retailer specializing in sustainable merchandise may incorporate pure supplies and earthy tones in its shows to strengthen its dedication to environmental accountability.

Demonstrating proficiency in these sides of visible merchandising inside a retailer supervisor job description for a resume showcases a candidate’s capacity to create a compelling and interesting purchasing expertise. This experience instantly contributes to elevated gross sales, improved model notion, and enhanced buyer satisfaction. Offering particular examples of profitable visible merchandising initiatives, resembling elevated gross sales ensuing from a redesigned retailer format or optimistic buyer suggestions on window shows, additional strengthens the candidate’s {qualifications} and will increase their attractiveness to potential employers.

8. Efficiency Optimization

Efficiency optimization is a vital side of a retailer supervisor’s position and must be prominently featured inside a resume’s job description. This encompasses a spread of actions aimed toward enhancing key efficiency indicators (KPIs) resembling gross sales, profitability, buyer satisfaction, and worker productiveness. Demonstrating a dedication to efficiency optimization indicators a results-oriented method and a proactive mindset, important qualities for profitable retailer administration. This connection is essential as a result of a retailer supervisor’s capacity to establish areas for enchancment, implement efficient methods, and monitor outcomes instantly impacts the general success of the retail operation. For instance, a retailer supervisor centered on efficiency optimization may analyze gross sales knowledge to establish underperforming product classes and subsequently implement focused advertising campaigns or regulate pricing methods to spice up gross sales. Equally, analyzing buyer suggestions can reveal areas for enchancment in customer support, resulting in the implementation of coaching packages or course of adjustments to reinforce the client expertise.

The sensible significance of efficiency optimization extends to all facets of retailer operations. It entails constantly evaluating processes, figuring out bottlenecks, and implementing options to reinforce effectivity and productiveness. This may embrace streamlining stock administration procedures to cut back carrying prices, optimizing staffing schedules to align with peak buyer visitors, or implementing expertise options to automate routine duties. Moreover, efficiency optimization encompasses worker efficiency administration. Setting clear efficiency expectations, offering common suggestions, and providing improvement alternatives are essential for maximizing worker productiveness and engagement. As an example, a retailer supervisor may implement a performance-based incentive program to encourage workers and reward high-achievers, resulting in elevated gross sales and improved customer support. This proactive method fosters a tradition of steady enchancment and contributes to a extra engaged and productive workforce. Furthermore, efficient efficiency optimization requires knowledge evaluation and interpretation abilities. Retailer managers should be capable to analyze gross sales knowledge, buyer suggestions, and different related metrics to establish tendencies, pinpoint areas for enchancment, and measure the effectiveness of applied methods. This data-driven method ensures that choices are primarily based on goal knowledge fairly than instinct, resulting in extra impactful and sustainable enhancements.

In conclusion, showcasing efficiency optimization inside a retailer supervisor job description for a resume is essential for conveying a candidate’s capacity to drive outcomes and contribute to a retailer’s general success. This entails demonstrating a transparent understanding of key efficiency indicators, a proactive method to figuring out areas for enchancment, and the flexibility to implement and monitor efficient methods. Offering particular examples of efficiency optimization initiatives and quantifiable outcomes, resembling elevated gross sales figures, improved buyer satisfaction scores, or diminished operational prices, additional strengthens a candidate’s profile and will increase their enchantment to potential employers. This connection underscores the essential position of efficiency optimization in attaining organizational targets and positions the candidate as a strategic and results-driven chief.

Regularly Requested Questions

This part addresses frequent inquiries concerning the creation of efficient retailer supervisor job descriptions for resumes.

Query 1: How lengthy ought to a retailer supervisor job description be on a resume?

Brevity is essential. Intention for a concise abstract, ideally inside 3-5 sentences or bullet factors, highlighting probably the most related {qualifications} and achievements. Deal with impactful statements that showcase quantifiable outcomes and display worth.

Query 2: What key phrases are important for a retailer supervisor job description?

Key phrases range relying on the particular position and {industry}. Nonetheless, frequent key phrases embrace “stock administration,” “gross sales administration,” “customer support,” “workers coaching,” “visible merchandising,” “operational effectivity,” “revenue maximization,” and “loss prevention.” Tailor key phrases to match the goal job description.

Query 3: How can accomplishments be successfully showcased inside a retailer supervisor job description?

Quantify achievements at any time when potential. As an alternative of stating “managed a crew,” specify “managed a crew of 15, exceeding gross sales targets by 10%.” Use motion verbs and concentrate on outcomes to display influence.

Query 4: Ought to a retailer supervisor job description be tailor-made to every particular job software?

Tailoring the job description to every software is very advisable. Fastidiously overview the goal job description and spotlight the abilities and experiences that align most intently with the employer’s necessities. This demonstrates consideration to element and will increase the chance of securing an interview.

Query 5: What frequent errors must be prevented when writing a retailer supervisor job description?

Keep away from generic statements, clichs, and irrelevant data. Deal with particular accomplishments and quantifiable outcomes fairly than merely itemizing duties. Proofread fastidiously for grammar and spelling errors, guaranteeing an expert and polished presentation.

Query 6: How can a retailer supervisor job description be optimized for applicant monitoring techniques (ATS)?

Incorporate related key phrases all through the job description, guaranteeing they align with the language used within the goal job posting. Use a transparent and concise format, avoiding advanced formatting or particular characters that is probably not acknowledged by ATS software program. Prioritize quantifiable achievements and motion verbs to display influence and relevance.

By addressing these regularly requested questions and implementing the advisable methods, candidates can create compelling retailer supervisor job descriptions that successfully showcase their {qualifications} and enhance their possibilities of securing interviews.

For additional steerage on crafting a profitable resume, together with recommendations on formatting and content material group, please seek the advice of the next assets.

Ideas for Crafting a Compelling Retailer Supervisor Job Description for a Resume

The next suggestions present sensible steerage for making a resume abstract that successfully showcases {qualifications} and expertise, maximizing the possibilities of securing an interview for a retailer supervisor place.

Tip 1: Quantify Achievements: Fairly than merely itemizing duties, quantify accomplishments at any time when potential. As an alternative of “Managed a crew,” use “Managed a crew of 15, exceeding gross sales targets by 10%.” Quantifiable outcomes display influence and supply concrete proof of success.

Tip 2: Tailor to the Goal Position: Fastidiously overview every job description and tailor the resume abstract accordingly. Spotlight the abilities and experiences that almost all intently align with the particular necessities of the goal position, demonstrating relevance and a focus to element.

Tip 3: Use Motion Verbs: Start every bullet level or sentence with robust motion verbs. As an alternative of “Liable for stock administration,” use “Applied a brand new stock administration system that diminished shrinkage by 5%.” Motion verbs create a dynamic and results-oriented impression.

Tip 4: Prioritize Related Expertise: Deal with the abilities and experiences most related to retailer administration, resembling stock management, workers coaching, gross sales administration, and customer support. Keep away from together with irrelevant data or generic statements that don’t add worth.

Tip 5: Incorporate Key phrases Strategically: Analysis industry-specific key phrases and incorporate them naturally throughout the job description. This improves visibility to applicant monitoring techniques (ATS) and recruiters. Nonetheless, keep away from key phrase stuffing, which might seem unnatural and negatively influence readability.

Tip 6: Preserve a Concise and Skilled Tone: Hold the language clear, concise, {and professional}. Keep away from jargon, clichs, and overly prolonged sentences. A well-structured and simply digestible abstract permits recruiters to rapidly assess {qualifications}.

Tip 7: Proofread Fastidiously: Totally proofread for grammar and spelling errors. A elegant and error-free presentation demonstrates consideration to element and professionalism.

By implementing the following tips, candidates can create compelling and efficient retailer supervisor job descriptions for resumes, growing their possibilities of securing interviews and advancing within the hiring course of. A robust and focused abstract gives a vital first impression and units the stage for a profitable job search.

The next conclusion summarizes the important thing takeaways and reinforces the significance of a well-crafted retailer supervisor job description for a resume.

Conclusion

A meticulously crafted retailer supervisor job description for a resume serves as a essential device for conveying related {qualifications} and expertise to potential employers. This detailed exploration has highlighted the significance of showcasing key abilities resembling stock management experience, workers coaching and improvement proficiency, gross sales administration acumen, and a customer-centric method. Moreover, the strategic incorporation of quantifiable achievements and related key phrases optimizes resume visibility and will increase the chance of securing an interview. Operational oversight capabilities, together with finances administration, course of enchancment, and retailer upkeep, additional strengthen a candidate’s profile and display a complete understanding of retail administration rules.

Efficient resume presentation stays paramount in a aggressive job market. By thoughtfully curating a focused and impactful retailer supervisor job description, candidates can successfully talk their worth proposition and enhance their prospects for profession development throughout the retail {industry}. This proactive method to renew improvement empowers job seekers to tell apart themselves from different candidates and safe management positions commensurate with their abilities and expertise.